Proximity Marketing is a new way to market for small business!
What is proximity marketing? Wikipedia gives the following definition: Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so. Distribution may be via a traditional localized broadcast, or more commonly is specifically targeted to devices known to be in a particular area.
Have you heard of it?
Probably not. Most small business owners don’t learn about great technology quickly. That is why we are writing about here at Lone Star Business News. This new technology helps small business market very cost-effectively. This technology is being used in a variety of ways including Apple Pay, Samsung Pay, etc. It is now available to the small business owner.
How does it work?
Most of the devices are small and easy to hide or attach to anything. It sends out a message to the immediate area that you are working in or their storefront. The notification is sent to the local phones around you to their Bluetooth. The owner of the phone will receive a notification.This moves with you no matter where you go, you will be sharing your marketing message. The owner of the phone will see the notification and open it. Here is an example of how they can be used. It is great for real estate agents who put them on their signs or at their home for sale. It can provide a link to the listing or maybe a virtual tour of the home or even a Facebook Messenger Marketing link. The options are endless.They also have one that provides a free wifi connection for those around you where you can require them to provide an email address to connect and sign up for your email or subscription. Lead Generation right on your phone.
They also have an app where you can share your digital card and make changes to your beacons on your mobile phone.
Where can I get one?
There are a variety of companies that are now offering this services, but the original was Royaltie. This company is one of the first and has been providing this service for the past few years. There are some other companies that have also started to offer the service. You can research and decide what is best for you and your business. Here at Lone Star Business News, we have decided Royaltie is the proximity device we chose. We use while we are in the community and introducing people to our publication. We use it to drive people to our online publication that you are reading right now!
What is the cost?
Okay, you are probably waiting for the ball to drop on price! Well, it is only $49 a month for 3 of the gems. That is less than a cup of coffee a day (1.66 a day). And the other devices run $29 a month.
As mentioned before there are some other companies that offer the proximity marketing. We have researched and found that Royaltie was the best for us. We are here to share our experiences and information that we find all many different topics for small business owners all across the country! Please share your ideas below and we will continue to research and share what we learn.